How does site speed impact search engine rankings?

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How does site speed impact search engine rankings?

Asked on Nov 11, 2025

Answer

Site speed is a critical factor in search engine rankings as it directly affects user experience and is a component of Google's Core Web Vitals. Faster loading times can lead to better rankings because they improve user satisfaction and reduce bounce rates.

Example Concept: Site speed is part of Google's ranking algorithm, particularly through Core Web Vitals, which measure loading performance, interactivity, and visual stability. A faster site enhances user experience, leading to lower bounce rates and higher engagement, which are positive signals to search engines.

Additional Comment:

Improving site speed can involve optimizing images, leveraging browser caching, and minimizing JavaScript.
Tools like Google PageSpeed Insights can help identify speed issues and provide recommendations.
Core Web Vitals focus on metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Regularly monitor and test your site's speed to ensure it meets performance benchmarks.

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