How does site speed impact Google rankings?

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How does site speed impact Google rankings?

Asked on Nov 08, 2025

Answer

Site speed is a crucial factor in Google rankings as it directly affects user experience and is part of Google's Core Web Vitals. Faster loading sites tend to rank higher because they provide a better user experience, which can lead to lower bounce rates and higher engagement.

Example Concept: Google considers site speed as a ranking factor because it impacts user satisfaction. Sites that load quickly are more likely to retain visitors, reduce bounce rates, and improve overall engagement metrics. Core Web Vitals, which include metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), are specific indicators used by Google to measure site speed and user experience.

Additional Comment:

Improving site speed can be achieved by optimizing images, leveraging browser caching, and minimizing JavaScript and CSS.
Tools like Google PageSpeed Insights can help identify areas for improvement in site speed.
Focusing on Core Web Vitals is essential for enhancing site speed and, consequently, search rankings.
Site speed improvements can lead to better conversion rates and user retention.

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