How does site speed affect search rankings?

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How does site speed affect search rankings?

Asked on Nov 22, 2025

Answer

Site speed is a critical factor in search rankings because it directly impacts user experience and is a part of Google's Core Web Vitals. Faster sites tend to rank higher because they provide a better experience, reducing bounce rates and increasing user engagement.

Example Concept: Site speed is measured by how quickly a webpage loads and becomes interactive. Google considers metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) to evaluate site speed as part of its ranking algorithm. Faster loading times improve user satisfaction and can lead to higher search rankings.

Additional Comment:

Optimize images and use modern formats like WebP to reduce load times.
Implement browser caching and minimize HTTP requests.
Use a Content Delivery Network (CDN) to distribute content closer to users.
Regularly test your site's speed using tools like Google PageSpeed Insights.
Ensure your server response time is under 200ms for optimal performance.

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