How does site speed affect search rankings?

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How does site speed affect search rankings?

Asked on Oct 09, 2025

Answer

Site speed is a crucial factor in search rankings because it directly impacts user experience and is a part of Google's Core Web Vitals. Faster sites are more likely to rank higher because they provide a better experience for users, leading to lower bounce rates and higher engagement.

Example Concept: Site speed affects search rankings as part of Google's Core Web Vitals, which measure loading performance, interactivity, and visual stability. A faster site improves user experience, leading to better engagement metrics that can positively influence search rankings.

Additional Comment:

Improving site speed can reduce bounce rates, which is a positive signal to search engines.
Tools like Google PageSpeed Insights can help identify speed issues and provide optimization suggestions.
Optimizing images, leveraging browser caching, and minimizing JavaScript can significantly enhance site speed.
Site speed is particularly important for mobile users, where connectivity may be slower.

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