How does page speed impact search engine rankings?

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How does page speed impact search engine rankings?

Asked on Nov 13, 2025

Answer

Page speed is a critical factor in search engine rankings as it directly affects user experience and is part of Google's Core Web Vitals. Faster loading pages tend to rank higher because they provide a better experience for users, leading to lower bounce rates and higher engagement.

Example Concept: Page speed is a ranking factor that influences how quickly a webpage loads for users. Google measures this through Core Web Vitals, which include metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Pages that load quickly and have optimized Core Web Vitals are more likely to achieve higher rankings in search results.

Additional Comment:

Improving page speed can lead to better user satisfaction and increased time spent on the site.
Tools like Google PageSpeed Insights can help identify areas for improvement in page speed.
Optimizations may include compressing images, leveraging browser caching, and minimizing JavaScript.
Fast-loading pages can also improve mobile user experience, which is crucial as mobile-first indexing is now standard.

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