How does page speed affect search rankings?

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How does page speed affect search rankings?

Asked on Nov 04, 2025

Answer

Page speed is a critical factor in search rankings because it directly impacts user experience and is a part of Google's Core Web Vitals, which are essential for ranking. Faster loading pages provide a better user experience, reduce bounce rates, and can lead to higher engagement and conversions.

Example Concept: Page speed is a ranking factor used by search engines to evaluate the quality of a website. It affects how quickly users can interact with content, and slow pages can lead to higher bounce rates and lower user satisfaction. Optimizing images, leveraging browser caching, and minimizing JavaScript can improve page speed.

Additional Comment:

Page speed is part of Google's Core Web Vitals, which includes metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Improving page speed can enhance user experience, leading to better engagement and potentially higher rankings.
Tools like Google PageSpeed Insights can help identify areas for improvement in page speed.
Consider using Content Delivery Networks (CDNs) to reduce latency and improve load times globally.

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