How does page load speed impact search rankings?

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How does page load speed impact search rankings?

Asked on Dec 04, 2025

Answer

Page load speed is a critical factor in search rankings as it affects user experience and is a part of Google's Core Web Vitals. Faster loading pages are favored by search engines because they tend to provide a better user experience, leading to higher engagement and lower bounce rates.

Example Concept: Page load speed is a component of Google's Core Web Vitals, which assess the quality of user experience on a webpage. Faster pages improve user satisfaction and can positively influence search rankings by reducing bounce rates and increasing time on site.

Additional Comment:

Google uses Core Web Vitals as part of its ranking algorithm, focusing on metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Improving server response times, optimizing images, and leveraging browser caching are practical ways to enhance page load speed.
Tools like Google PageSpeed Insights can help identify areas for improvement in page load speed.
Consistently monitoring and optimizing page speed can lead to better search visibility and user retention.

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