How does page load speed affect search rankings?

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How does page load speed affect search rankings?

Asked on Oct 07, 2025

Answer

Page load speed is a crucial factor in search rankings as it directly impacts user experience and is a component of Google's Core Web Vitals. Faster loading pages are likely to rank higher because they provide a better experience for users, leading to lower bounce rates and higher engagement.

Example Concept: Page load speed affects search rankings by influencing user satisfaction and engagement. Google considers page speed as part of its ranking algorithm, particularly through Core Web Vitals, which measure loading performance, interactivity, and visual stability. Faster pages lead to better user experiences, potentially improving rankings.

Additional Comment:

Improving page speed can lead to better user retention and conversion rates.
Tools like Google PageSpeed Insights can help diagnose and improve page load times.
Optimizing images, leveraging browser caching, and minimizing JavaScript can enhance page speed.
Core Web Vitals include metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

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