How does keyword cannibalization impact my site's ranking?

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How does keyword cannibalization impact my site's ranking?

Asked on Nov 28, 2025

Answer

Keyword cannibalization occurs when multiple pages on your site target the same keyword, potentially confusing search engines and diluting your ranking power. This can lead to lower rankings as search engines struggle to determine which page is most relevant for the query.

Example Concept: Keyword cannibalization can cause search engines to split ranking signals across multiple pages, reducing the authority of each page. Instead of one strong page ranking well, you may have several weaker pages competing against each other, which can lead to lower overall visibility in search results.

Additional Comment:

Conduct a content audit to identify pages targeting the same keywords.
Consolidate content where appropriate to strengthen a single page's authority.
Use internal linking to clarify the hierarchy and importance of pages.
Consider updating or repurposing content to target different, related keywords.

✅ Answered with SEO best practices.

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