How do I optimize my website's load speed for better search rankings?

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How do I optimize my website's load speed for better search rankings?

Asked on Nov 24, 2025

Answer

Optimizing your website's load speed is crucial for improving search rankings as it directly impacts user experience and Core Web Vitals, which are key ranking factors. Focus on reducing file sizes, leveraging browser caching, and optimizing server response times.

Example Concept: Core Web Vitals are a set of metrics that measure the loading performance, interactivity, and visual stability of a page. Improving these metrics involves optimizing images, using efficient code, and ensuring fast server response times to enhance user experience and search engine rankings.

Additional Comment:

Compress images and use modern formats like WebP to reduce file sizes.
Minify CSS, JavaScript, and HTML to decrease load times.
Implement lazy loading for images and videos to defer offscreen content.
Use a Content Delivery Network (CDN) to distribute content closer to users.
Enable browser caching to store static resources on users' devices.
Optimize server response times by upgrading hosting or using a faster server.

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