How do I optimize my website's load speed for better search rankings?

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How do I optimize my website's load speed for better search rankings?

Asked on Oct 22, 2025

Answer

Improving your website's load speed is crucial for better search rankings as it directly impacts user experience and Core Web Vitals, which are important ranking factors. Focus on optimizing images, leveraging browser caching, and minimizing JavaScript and CSS files.

Example Concept: Core Web Vitals are a set of metrics that measure key aspects of user experience, including load speed, interactivity, and visual stability. Optimizing these metrics can improve your site's performance and search engine ranking.

Additional Comment:

Use tools like Google PageSpeed Insights to identify specific areas for improvement.
Compress images using formats like WebP to reduce file size without losing quality.
Enable GZIP compression to decrease the size of your HTML, CSS, and JavaScript files.
Implement lazy loading for images and videos to delay loading until they are in the viewport.
Consider using a Content Delivery Network (CDN) to reduce server response times.

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