How can I improve my site's load speed for better search rankings?

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How can I improve my site's load speed for better search rankings?

Asked on Nov 16, 2025

Answer

Improving your site's load speed is crucial for better search rankings as it directly affects user experience and Core Web Vitals, which are important ranking factors. Here’s a brief overview of key techniques to enhance load speed.

Example Concept: Optimize images by compressing them without losing quality, leverage browser caching to store static resources, and use a Content Delivery Network (CDN) to distribute content closer to users. Minify CSS, JavaScript, and HTML to reduce file sizes and improve load times.

Additional Comment:

Use tools like Google PageSpeed Insights to identify specific issues affecting your site's speed.
Ensure your server response time is under 200ms for optimal performance.
Consider lazy loading for images and videos to defer loading until they are needed.
Regularly audit your site for unused plugins or scripts that may slow down performance.

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